From the previous episode of the intelligent marketer, I broke down the dilemma I faced before luck finally made me discover the world of digital marketing through my big friend and first mentor Otto Akama. In this episode, I will dive straight into my digital marketing blueprint. I will begin the journey with blogging101 as …
The Digital Marketing Blueprint: Blogging101 – Ep3 Read More »
When you have a website that generates thousands of visitors every month, it’s easy to generate leads. What happens if you have little to no traffic to your website? How do you go about lead generation? Truth is, any successful lead generation strategy is what keeps your marketing funnel full of sales prospects while you …
From the previous episode of the intelligent marketer, I analyzed the concept of simplicity being at the core throughout my digital marketing journey so far. At the time I was through with my university education, around 2014, I wasn’t crystal clear yet about delving into the digital marketing world. In fact… honestly, I didn’t even …
Crystal Clear Digital Marketing: The Dilemma – Ep2 Read More »
If people tell you that creating content will drive a ton of traffic to your website, they’re telling fibs. That’s not how it works. Digital marketers the world over know that high-quality content is the lifeblood of any successful inbound marketing strategy. Yet, creating that level of content while getting rewarded for it seems like …
Hi, My name is Michael Njefi. The intelligent marketer is going to be a series of blog posts, detailing several challenges I faced along my digital marketing journey, as well as the roadmap I took to overcome them. I remember back in the days when I was a teenager, my dream, like most of my …
The Intelligent Marketer: Overview and Roadmap – Ep1 Read More »
Ranking high on Google has become the gold standard for marketers. But with Google’s algorithms getting harder to figure out by the day, what is a newbie marketer to do? There are many answers and not everyone works for every type of marketer. But the answer more marketers are turning to these days is a …
What is Search Engine Placement? And Why it Matters Today Read More »